Papa Murphy’s - Summer Grilling
2020
‘Summer Grilling’ was our first consumer engagement program with Papa Murphy’s, where I served on the creative team since the agency began to pitch the new business. Our goal with this program was to educate consumers on the process of Take ‘n’ Bake while highlighting the unique product benefit of cooking pizzas on the grill. This played well into a summer thematic for visuals on social channels and print pieces, and enticed guests with a chance to win their own backyard oasis.
