Most Valuable Pass Sale
2025
Our original ask was to create a campaign for a large sale at Six Flags Entertainment; one season pass that extended from summer of 2025 through all of 2026. Such an offering felt like something special - so I created the MVP (Most Valuable Pass) Sale - a campaign designed to honor this particular pass as best in class. I wanted the look to mirror that of a Six Flags ‘Hall of Fame’ display, featuring the season pass on its own pedestal, gold foil overlay on the offer, and images of the park featured in intricate, golden frames. The name itself made for a stand-out headline, shown off in golden marquee letters. This felt ownable to the brand, but still like a fresh take on so many primarily red and blue assets.
The clients LOVED the campaign idea and artwork so much, they decided to expand the life and breadth of the original project - resulting in a larger media buy, additional park activations and an extension to the overall sale and creative timing in market. PLUS they decided to double down on the promotion, amping up the offer to include access to all 40+ parks in the brand portfolio, making this one of the largest promotions between the agency and Six Flags.
